JAM CRM's largest client is Bell. This particular campaign is an optimized and streamlined process for versioning out multiple print and digital outputs by using our MailMax (XMPie) program. It combines data, tagged variables, logic, and a base InDesign file. Efficiency and faster output yields time-saving work and reduces operational costs.
An InDesign file with the XMPie plugin is built. Depending on the complexity of the project, the entire layout may consist of tagged variables. When the corresponding data sheet is linked, information based on the input values are flown into layout. Multiple versions are possible to run at once as with the correct positioning and testing, it can save money and time and deliver outputs in fast turnarounds.
Example of a co-branding request from Bell where multiple partners are providing internet service around Ontario and Quebec.
